The Kulture Study: SHINee ‘HARD’ MV REACTION & REVIEW

    K-pop Boys



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    #SHINee #hard #샤이니

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    21 Comments

    1. IrmCik on

      I think the white dressed people in Key’s section are supposed to be piano keys. Did you realize that at 10:26 when you stopped at Taemin’s part that the silhouette of the people with the white background make them look like piano keys? There is a strong piano concept in this mv.

    2. TFVids on

      So nice to hear someone who knows what they're talking about and what SHINee were doing with this title track instead of another half-assed "did they steal this from NCT" opinion

    4. Hope on

      Thank you for your reactions to SHINee! I'm not sure but that white background with the shadow people, behind Taemin, I think represents the keys of a piano, which is a representation or symbol of Taemin. I like your interpretation about being "sucked in by the music" and then they rise and crush it! Looking forward to Onew's healthy and happy return to SHINee activities, as well as to Taemin's comeback.

    10. Samantha Goodwin on

      I have a beef w/ SM regarding that last shot. There was absolutely no reason why they needed to exclude Onew since he was in other parts of the video. They would've done the whole dance for the group dance scenes he did do, so why they chose to use the one he wasn't in just baffles & angers me. 😠
      My opinion is the opposite of PD's regarding the song. DCM is my least favorite SHINee title track & I was hoping it was a one-off. Hard is now my second least favorite; and by that I mean that both songs are 7.5/10 for me whereas pretty much every other SHINee song (including b-sides) is an 8.5 or above. SHINee's my favorite group, musically speaking, and I do love that they're always challenging themselves and never feel like they have to conform to trends; I'm just not nearly as big a fan of the hip hop sound as I am of….everything else they've done. I'm hoping that, like DCM & Atlantis, the repackage will be more to my taste and even more importantly, Onew will be well enough to fully participate in the promotions. I'll get back on Patreon in August to catch up on other content & catch the listening party because all the other songs on this album are FANTASTIC.

    15. Robert Lambregts on

      I don't hate it, but i'm just not feeling Hard as a song. it's NCT meets Super M to me, but not on the same level. it's good, but as an audio only track, it's all over the place and I don't enjoy listening to it. Same with Juice btw. The rest of the album is dope.

    18. Cheryl Coslett on

      I’ve always loved SHINee…. Please no haters, but I believe he might’ve been shamed and this time about his weight loss…when I thought he was perfect… the voice and the person he is on the inside…I hope he recovers quickly but then again he needs time to heal…❤

    19. Te_Mena 2061 on

      Very interesting… HARD* and the other clip… JUICE* are perfect and loaded with Symbolism behind!, why? 🤔. Something the music industry wants to convey to us in this way💥… I don't doubt ANYTHING !!!. Anyway… Congratulations 👏👏👏👏👏 for the different but excellent work 👍 ShiNNE* ❤️
      Thanks to you for spreading the word and Amazing Translation… 🌷 Love it ❤️❤️❤️
      From Lisbon Portugal 🇵🇹 with LOVE ❤️ to ALL …
      Teresa Pedro ✍️

    20. 아이코닉샤월 on

      I can say this with full confidence: All the SHINee members will prioritise and choose the group over their own incredibly successful solo careers if they have to. They will.

    21. Barsa Routray on

      Hi.. please review WEi's Overdrive please.. it's a great song.. It's sad that u have reviewed every other song that got released after WEi's cb but left this masterpiece of a song

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